You might notice something new in the next few years as you watch Disney programs:Starting in 2015,there won't be any candy,sugary cereal or fast-food commercials aimed at kids.
The Walt Disney Company has become the first major media company to ban ads for junk food on its TV channels,radio stations and websjye.aies.It hopes this will stop kids from making poor food choices.
First Lady Michelle Obama called it a "game changer" that is sure to send a message to the rest of the children's entertainment industry. "Just a few years ago,if you had told me or any other mom or dad in America that our kids wouldn't see a single ad for junk food while they watched their favorite cartoons on a major TV network,we wouldn't have believed you," said the First Lady,who heads a campaign to help stop child obesity.
The ban would apply to Disney-owned ABC stations as well as Radio Disney and Disney-owned websites aimed at families with young children.In addition,Disney plans to make changes to its kids' menus at theme parks and resorts(度假勝地).Fast-food options will be replaced with healthier choices,such as smoothies(果汁),apples,vegetables and yogurt.
In addition to candy bars and fast-food meals,other foods that don't meet Disney's nutritional standards will be banned from the company's kid-targeted media.Any cereal with 10 grams or more of sugar per serving will be off the air.There will be no ads for full meals of more than 600 calories.Juices with high levels of sugar and foods with too much salt will also be pulled.
Leslie Goodman,Disney's senior vice-president of Corporate Citizenship,said a company that wants to advertise will need to show that it offers a range of healthy options.
Disney isn't the only one pushing away unhealthy foods.Last week,New York City Mayor Michael Bloomberg suggested a ban on drinks over 16 ounces sold in movie theaters,restaurants and convenience stores in the Big Apple.He says large,sugary drinks are partly to blame for obesity.
(1)What will the Walt Disney Company do from 2015? BB
A.Produce more and better cartoons for young kids.
B.Stop broadcasting advertisements for junk food on TV.
C.Help kids develop healthy lifestyle in the program.
D.Provide healthier food for kids while they are watching programs.
(2)What Michelle Obama said suggests that while watching cartoons CC.
A.kids didn't believe what the commercials said
B.kids don't enjoy eating candy,sugary cereal or junk food
C.kids would see a lot of fast-food commercials on TV
D.kids find pleasure in watching fast-food commercials
(3)The underlined phrase "be off the air" in Paragraph 5 probably means " AA".
A.not be broadcast
B.be in need
C.become popular
D.be praised
【答案】B;C;A
【解答】
【點(diǎn)評】
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發(fā)布:2024/5/27 14:0:0組卷:0引用:1難度:0.5
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2.Hi Judy!
You often complain to me that you always buy goods unreasonably on sale promotion(促銷)and feel it shameful after going back to your school dormitory with new things not needed,considering all the money you spend is your parents' income.
In fact,this is a common phenomenon,called impulsive buying,a buying unplanned and hard to control.It usually happens when a store offers discounts(打折)or sales promotion-a special way used by stores to get more customers,which means you may fall into its traps even without notice.
Stores,with a good knowledge of customers' psychology(心理),make use of it to drive business.Avoiding all the impulsive buying is a hard thing.However,knowing our psychology behind it and reducing the times when influenced by sales promotion may be useful.So you should keep calm when facing the sales promotion by keeping in mind what you really need.
Find out the conditions where you are likely to buy things blindly.When seeing a dress advertised at 20% off,do not concentrate on the discount,but warn yourself against falling into the trap of "saving money''.
Besides,do not forget the long-term effects of your choice when meeting a sales promotion.Short-term benefits,like excited feeling just after buying items encourage impulsive buying.But the long-term costs such as waste of money and the sense of shame really annoy you.When seeing the advertisements,remember what you really want to buy originally and warn yourself of that terrible feeling.Only in this way can you save money for really needed things.
Yours,
Rachel
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