First of all，an advertisement has to be powerful and attract people's attention.You need a strong image （形象） that is eye-catching，a catchy slogan，a joke or something shockjye.aig.In advertising we talk about the AIDA method.A is for attention.I is for interest.D is for desire （渴望）.A is for action.An ad needs to do more than just get our attention.It also has to be effective.It must get us interested，make us want the product and motivate us to go out and buy it.
—Michael Hamilton，advertising executive Advertising has changed over the years.Adverts are no longer just informative and focused on the product.Many of the adverts that we see today are short stories telling inspirational tales that are often amusing，humorous and highly-developed.People do not want to remember that life can be boring.They want to see something original and creative.The adverts take away the ordinariness of everyday life and take us to somewhere unusual or romantic （浪漫的）.
—Miranda Hoyles，head of a US advertising agency
Many people talk about advertisements that are exciting and interesting.But for me，an immediately recognisable logo （標(biāo)識(shí)） is really important.Good logos have been built up so they are recognisable.Part of what makes a good advert is a clear symbol that people immediately identify with the company.A good slogan also helps you make a connection.The real thing makes you think of Coca-Cola immediately.It's also important to ensure that your slogan does not end up bothering（煩擾） everyone.
—Christie Peterson，illustrator
（1）According to Michael Hamilton，a good advert should CC.
A．keep up with the times
B．excite people's imagination
C．be attention-getting and persuasive
D．be product-centered and informative
（2）What does Miranda Hoyles say about adverts today？ DD
A．They reflect everyday life.
B．They are business-focused.
C．They are complex and boring.
D．They involve some excellent ideas.
（3）Which of the following is Christie Peterson's main concern about advertising？ CC
A．Creative stories.
B．Public recognition.
C．The slogan and logo.
D．Special visual effects.
【答案】C；D；C
【解答】
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發(fā)布：2024/5/11 8:0:9組卷：0引用：2難度：0.3
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1．The cost of living in countries like the U.S，Britain，Australia or France has skyrocketed in recent years.However，if you're willing to leave your country and explore life in other areas，there are many countries boasting an extremely cheap and low cost of living.Check out the following countries when planning your next move.
Ecuador
Ecuador is similar to the United States in many ways，and as a result has become a popular American getaway.They even use the U.S.Dollar for their currency.In this country，it's cheaper to eat out every day than cook for yourself on a budget in the U.S.You can even buy a building for around ﹩50，000 and hire someone to look after it while you're away.
Mexico
Although the country is known for its poverty ridden streets，there are many wealthier areas that provide every facility you might need.You can live off a mere ﹩700 to ﹩800 a month in Mexico，and this includes rent for a nice place，facilities，food，and any sightseeing.
Argentina
Argentina has been a popular tourist destination for many years.It has great restaurants，a rich history，and many places to explore.Not to mention，it's not very expensive to live here.A decent sized home can cost around ﹩139，000，which is relatively cheap in relation to homes in the United States.
Vietnam
Vietnam has also become a popular tourist destination in recent years.There are many million-dollar luxury homes by the beach，but you can find a modest flat or a small home for around ﹩25，000 to ﹩50，000 if you search in the right areas.
（1）How much does it cost to live in Mexico for a year？
A．About ﹩12，000.
B．About ﹩7，000.
C．About ﹩8，000.
D．About ﹩8，800.
（2）What do Argentina and Vietnam have in common？
A．They both have great restaurants.
B．Tourists enjoy travelling in the two countries.
C．The cost of living in them is both expensive.
D．The middle-sized homes both cost around ﹩139，000.
（3）In which country is the U.S Dollar used for its currency？
A．Ecuador.
B．Mexico.
C．Argentina.
D．Vietnam.發(fā)布：2025/1/6 16:30:6組卷：8引用：1難度：0.5 -
2．Travelling by rail，you'll get a completely different experience，which can't be matched by flying or driving.The following are four best slow routes.
The Ghan
Where：Australia，from Adelaide to Darwin via Alice Springs.
When：The peak season is usually the winter （June，July，August），but going during the wet season （December，January） will allow you to see more wildlife.
Duration：Going straight through takes 52 hours.
Highlights：Going through Australia's Red Centre with blue skies and red earth，enjoying a beautiful and peaceful experience.
The Royal Scotsman
Where：Travels around the Scottish Highlands or all the way around Great Britain.
When：Up to 20 hours of daylight in June makes it the perfect time to watch birds flying over mirror-like lakes.
Duration：Trips can be as short as two days or as long as seven.
Highlights：Possibly the most expensive train journey in the world，with a minimum of ￡2，350 per person for a two-night trip.You' ll be treated like a king or a queen.Hearty meals，fine wines and carriages that look like rooms at Balmoral Castle await you.
The Rocky Mountaineer
Where：Canada，from Vancouver to Banff，Jasper and Calgary.
When：In June，which is springtime in the Rockies.
Duration：Between two and eight days，travelling only in daylight.
Highlights：Spectacular views of the Rocky Mountains，traditional native storytelling，wine classes and natural history workshops.
Eastern and Oriental Express
Where：From Thailand，through Malaysia，to Singapore.
When：April and May，for the least humid weather.
Duration：Trips vary from two to eight days.
Highlights：From golden temples and rice fields to metropolitan cities，this luxurious train displays the best of the countries it passes through.
（1）In which month are more routes available？
A．January.
B．April.
C．June.
D．August.
（2）What can visitors experience on The Royal Scotsman？
A．A flight over lakes.
B．Noble service
C．Native story-telling.
D．Wine making.
（3）Which route goes through different countries？
A．The Ghan.
B．The Royal Scotsman.
C．The Rocky Mountaineer.
D．Eastern and Oriental Express發(fā)布：2025/1/6 16:30:6組卷：0引用：1難度：0.5 -
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●Easy and affordable
●Suitable for all
●No Computer●No email / No Download
●No Internet browsing
●Receive it anywhere
●Read it anytime
●Learn it on the move
（1）Through Easy English with Dimda，you canSubscription （訂閱） prices Period Within America Outside America One month ＄9 Subscription rates are different from country to country. Three months ＄22.5 Six months ＄40 One year ＄70 .
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B．improve your English
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A．receive it through emails
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D．persuade you to subscribe Easy English with Dimda發(fā)布：2025/1/6 16:30:6組卷：0引用：1難度：0.6
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