The food delivery industry now is a hotly competitive business,attracting the world's biggest moneybags such as Amazon,Alibaba and Soft-Bank.Balancing the needs of diners,cooks and couriers(快遞員)is complicated.Most new companies lose money.Yet they have received more than $30 bn from venture capitalists(投資家)in the past five years.And they are likely to get more.
The food-delivery business can be divided into two camps:mostly profitable veterans(老牌公司)and loss-making newcomers.The veterans,founded at the start of the century,are led by publicly traded Grubhub in America,and Just Eat and Takeaway in Europe.They account for the largest share of the market,offering customers online access to restaurants.Their relatively simple business model,in which they take a cut of the bill from the restaurants,has enabled Grubhub and Just Eat to turn a profit for years.Takeaway makes money in its home market of the Netherlands.
The newbies,born more recently,have turned a once-tidy business into a food fight.For most of them,delivery is their core business,so they share their cut of the bill with riders as well as restaurants.This substantially broadens the market to restaurants but profit suffers.
The only mouthwatering aspect of the delivery business is its potential size.According to Bernstein,a brokerage(經(jīng)濟公司),almost a third of the global restaurant industry is made up of home delivery,takeaway and drive-throughs,which could be worth $l tm by 2023.In 2019 delivery amounted to $161 bn,leaving plenty of room for online firms to expand.
Yet it is by no means clear if anyone can make money by delivering meals.In fact,the economics may be even worse.Delivery businesses have ways to cut their losses.One is to diversify further,by delivering groceries,flowers,booze,and even people,as well as meals.Another is to provide cheaper meals by centrally supplying ingredients to restaurants.In the dog-eat-dog world of food delivery,it will still be hard.
(1)How can the veterans make a profit?CC
A.They get lots of support from capitalists.
B.They offer customers great convenience.
C.They draw a part of profit from restaurants.
D.They balance the complicated needs successfully.
(2)What makes the delivery business attractive?BB
A.Massive profits.
B.Development prospect.
C.Satisfying service.
D.Efficient management.
(3)What is the author's attitude towards making money by delivering meals?CC
A.Positive.
B.Definite.
C.Uncertain.
D.Confident.
(4)Which can be a suitable title for the text?DD
A.Delivery businesses balance some complicated needs.
B.Meal delivery attracts the world's biggest moneybags.
C.The two camps of delivery businesses compete fiercely.
D.The food-delivery business is anything but a tasty business.
【答案】C;B;C;D
【解答】
【點評】
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發(fā)布:2024/4/20 14:35:0組卷:7引用:2難度:0.5
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1.Hi Judy!
You often complain to me that you always buy goods unreasonably on sale promotion(促銷)and feel it shameful after going back to your school dormitory with new things not needed,considering all the money you spend is your parents' income.
In fact,this is a common phenomenon,called impulsive buying,a buying unplanned and hard to control.It usually happens when a store offers discounts(打折)or sales promotion-a special way used by stores to get more customers,which means you may fall into its traps even without notice.
Stores,with a good knowledge of customers' psychology(心理),make use of it to drive business.Avoiding all the impulsive buying is a hard thing.However,knowing our psychology behind it and reducing the times when influenced by sales promotion may be useful.So you should keep calm when facing the sales promotion by keeping in mind what you really need.
Find out the conditions where you are likely to buy things blindly.When seeing a dress advertised at 20% off,do not concentrate on the discount,but warn yourself against falling into the trap of "saving money''.
Besides,do not forget the long-term effects of your choice when meeting a sales promotion.Short-term benefits,like excited feeling just after buying items encourage impulsive buying.But the long-term costs such as waste of money and the sense of shame really annoy you.When seeing the advertisements,remember what you really want to buy originally and warn yourself of that terrible feeling.Only in this way can you save money for really needed things.
Yours,
Rachel
(1)Judy felt it a shame to
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B.waste her parents' money on unneeded things
C.buy cheap things at lower prices or with less money
D.rely on her parents for further education
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A.It is designed by shops to draw customers' attention.
B.It can be brought under control with the help of stores.
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D.It is done by customers without considering its bad effects.
(3)In face of sales promotion Judy is advised to
A.have belief in her own immediate decision
B.check the quality of the goods at low prices
C.stay calm by thinking about what she really needs
D.take the chance to learn more about stores tricks
(4)How do buyers usually feel in the long run after buying discounted things?
A.Regretful.
B.Thrilled.
C.Relaxed.
D.Sceptical.發(fā)布:2025/1/10 8:0:1組卷:4引用:2難度:0.6 -
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Interactive English School,Brighton
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