Food labels already indicate how good or bad a product is for you.But good or bad for the planet?That's often much less clear.Now a growing number of brands are labeling their products to show their climate impact.
Swedish food company Felix is one of them.For two days in October,F(xiàn)elix opened a pop-up store in Stockholm,where all items were priced based on their carbon footprint.The bigger their emissions,the higher the price.The idea was to demonstrate how easy it is for shoppers to make climate-friendly choices when products are clearly labeled.
"We know that the numbers alone don't make sense to consumers,",says Sjoberg,F(xiàn)elix's marketing manager , "To give the figures meaning,we have created a climate scale that clearly shows the current average and which climate footprint is low."
Evaluating a food's true carbon footprint isn't easy and brands are teaming up with specialist platforms that deal with data using complex calculation tools to work out emissions across the whole production chain.
Oatly calculates the footprint of its oat-based drinks,from the agricultural processes all the way to the grocery store,with the help of CarbonCloud,a startup spun out of research at Chalmers University of Technology,in Sweden. "We have developed a web platform that allows the food producers to perform detailed climate assessments without them needing to understand any of the science or the mathematics behind it," explains CarbonCloud CEO David Bryngelsson.
Companies like Oatly input information including their ingredients,energy use,waste production and how products are shipped,and CarbonCloud's web tool does the rest.
CarbonCloud has done assessments for hundreds of products and brands including Estrella,Nude and Naturli',and says interest is increasing rapidly.
At the moment the food industry doesn't have a standardized approach to calculating carbon figures,but Sjoberg says the most important thing is to give consumers the information that's currently available.
"In the future,hopefully we will see a common ground for how we calculate and how we label products," he says. "But as for right now,the climate can't wait."
(1)What is special about the products in the pop-up store in Stockholm? CC
A.They are climate- friendly.
B.They are good for people's health.
C.They are priced based on carbon emissions.
D.They are labeled to show nutrition contents.
(2)Which company is mainly responsible for calculating carbon footprint? DD
A.Felix.
B.Oatly.
C.Estrella.
D.CarbonCloud.
(3)What is Sjbberg's attitude towards calculating carbon figures? AA
A.Supportive.
B.Skeptical.
C.Carefree
D.Negative.
(4)What's the text mainly about? BB
A.A newly-opened food store.
B.A growing trend of labeling food.
C.A new approach to calculating carbon footprint.
D.A climate scale to show current average carbon emissions.
【考點(diǎn)】說(shuō)明文.
【答案】C;D;A;B
【解答】
【點(diǎn)評(píng)】
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發(fā)布:2024/5/27 14:0:0組卷:4引用:2難度:0.5
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