10.Advertising gives useful information about which products to buy.But modern advertising gives more than (1)
facts about products and services.Today's advertisements try to get consumers to buy certain brands.Writers of advertising are so skillful (2)
they can sometimes persuade a consumer 3(3)
(buy) a product that they might not need. For example,you probably do not need the newest cereal in the supermarket,because there are probably many cereal brands (4)
your kitchen shelves.But if you see ads about a new cereal that is your extra-tasty and (5)
(have) a free prize in the box,you may want (6)
.Advertising must get attention.To be (7)
(effect),it must be exciting,entertaining,or provide some pleasure.The secret of (8)
(write) good advertising copy is to offer a good idea as well as a product.The idea is (9)
the advertisement is really selling.One example is an ad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it (10)