2017-2018學(xué)年江蘇省南通市啟東中學(xué)高三（上）期初英語試卷

第一部分：聽力（共兩節(jié)，20小題，每小題1分，滿分20分）

• 1．What do we learn from the conversation？
  A．The man hates to lend his tools to other people．
  B．The man hasn't finished working on the bookshelf．
  C．The man lost those tools．
  組卷：6引用：20難度：0.9

  解析

• 2．What can we know about the man？
  A．He will not give up his job．
  B．He likes his job very much．
  C．He has a large family to support．
  組卷：0引用：7難度：0.5

  解析

• 3．What's the possible relationship between the two speakers？
  A．Classmates．
  B．Teacher and student．
  C．Father and daughter．
  組卷：0引用：3難度：0.9

  解析

• 4．Who is worried about gaining weight？
  A． The son．
  B． Aunt Louise．
  C． The mother．
  組卷：10引用：20難度：0.9

  解析

• 5．Why doesn't the woman buy the coat？
  A．It is expensive．
  B．There isn't her size．
  C．She doesn't like the color．
  組卷：6引用：28難度：0.5

  解析

• 6．（1）What is the woman probably？
  A．A hotel clerk．
  B．A house agent．
  C．A shop assistant．
  （2）What is the pillow filled with？
  A．Cotton．
  B．Dried flowers．
  C．A special material．
  組卷：2引用：26難度：0.9

  解析

• 7．（1）What kind of skills does the woman not have？
  A． Operating computers．
  B． Doing business．
  C． Typing．
  （2）Which company did the woman work in？
  A． A trading company and a trust company．
  B． A trust company．
  C． A trading company．
  組卷：8引用：18難度：0.9

  解析

• 8．（1）What's wrong with the woman' mother？
  A．She has been sick．
  B．She misses her family and friends．
  C．She can't earn enough to support her family．
  （2）Where does the woman live？
  A．In America．
  B．In India．
  C．In Britain．
  （3）What does the woman plan to do next year？
  A．Study a new language．
  B．Travel to India．
  C．Visit her father's native country．
  組卷：2引用：4難度：0.5

  解析

• 9．（1）How many Economics lectures will the man attend every week？
  A．5 times，from Monday to Friday．
  B．Two times，on Thursday and Friday．
  C．Two times，on Tuesday and Thursday．
  （2）Why did the man miss the meeting for the new students yesterday？
  A．Because he hadn't received any notice about that meeting．
  B．Because he had to attend the group discussion．
  C．Because he had to do some part time jobs yesterday．
  （3）If a student wants to earn the scholarship，what is the required attendance rate？
  A．80%．
  B．90%．
  C．100%．
  （4）Which of the following statements is not true according to the conversation？
  A．The man is a grade one student in the university．
  B．The man has to work after school．
  C．The man thinks the time of the lecture is too early．
  組卷：6引用：19難度：0.9

  解析

• 10．（1）How long has the speaker lived in a big city？
  A．One year．
  B．Ten years．
  C．Eighteen years．
  （2）What is the speaker's opinion on public transport？
  A．It's comfortable．
  B．It's time-saving．
  C．It's cheap．
  （3）What is good about living in a small town？
  A．It's safer．
  B．It's healthier．
  C．It's more interesting．
  （4）What kind of life does the speaker seem to like most？
  A．Simple．
  B．Colorful．
  C．Quiet．
  組卷：1引用：3難度：0.5

  解析

第四部分 任務(wù)型閱讀（10分）

• 31．Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products．It was seen more as a medium to inform the buyers rather than persuade them to buy．The present day marketers see advertisement as a medium to damage the image of their competitors and their products．This indeed，is an undesirable and an immoral practice．Instead of speaking about their own products，these marketers speak about the drawbacks （often without any basics） of the competing products．
  People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods．A few such cases are given below．
  1．Parachute Coconut Oil vs．V．V．D．Gold
  Sometime back，the producer of V．V．D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles （the reference was to Parachute coconut oil） was suitable only for un-natural hair．
  2．Tata Salt vs．Captain Cook
  Tata salt was first iodised （碘處理） salt marketed by an Indian Company．It has been enjoying a good and steady market．Captain Cook，another producer of iodised salt，who entered the market later，had to adopt some strategy to get control of the market．The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container．The producer of Tata Salt retaliated （報(bào)復(fù)） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution．
  3．Pepsi vs．Coca Cola
  Coca Cola was selected as the official soft drink for the Wills World Cricket 1996．When the cricket series was on，the marketers of Pepsi constantly advertised on TV．Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it．
  4．Horlicks vs．Complan
  Sometime back，the TV advertisement of Complan，a health drink directly attacked Horlicks，which has been in the market for several decades．The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients compared to Brand H （reference was nothing but to Horlicks）．
  The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors．This，certainly，is not a healthy trend．
  Any marketer should only speak about his products and not about his competitors' products．The awareness of consumers has certainly increased over the years and they are no longer easily taken in．There are many consumer products like salt，oil，shaving blades etc．But one thing for sure is that offering the same product in a different container will not make the product different．
  Mass media like Radio，Television and newspaper should not allow advertisements that tell lies．Legal regulations，in this regard，should also be made stricter．
  

  Comparison of the past and the present
  In the past	A technique mainly used for offering （71）
  At present	A trick used as a means of unfair （72）
  Unhealthy trend of the （73） of advertisement
  （74）	Products	Wrong （75）
  	V．V．D．Gold	No product of the kind could （76） it．
  	Captain Cook	Captain Cook stressed on their "free flow" when their product was put into a container．
  	Tata Salt	Tata salt warned consumers to be （77） ．
  	Pepsi	Too much advertisement on TV seemed to say that Pepsi was the cricketers' （78） ．
  	Complan	Complan claimed that their product was much （79） in ingredients．
  Solutions	●Only products of their own are allowed to be （80） in the advertisement． ●Stricter laws should be made to protect every producer's and consumer's benefits．
  組卷：2引用：1難度：0.5

  解析

第五部分 書面表達(dá)（25分）

• 32．The Ministry of Education recently released a statement encouraging middle schools to provide Wi-Fi coverage for their students．Do you think middle school campuses should be covered with Wi-Fi？
  Sheng Junjie，17：
      In my opinion，Wi-Fi should cover campuses．The Internet contains an enormous amount of information．If Wi-Fi could be used on campus，it would be more convenient for students to surf the Internet connection had a positive influence on students' studying，the school could work out technical tools to guide them．
  Han Xu，17：
      Personally，I think that Wi-Fi coverage is not a good thing．Everyone would agree that not all information on the Internet is reliable．Students would be likely to come across awful things like false information，even violence and fraud，on the school Wi-Fi network．It would have a bad influence on the growth of students，and may even lead to more serious problems．
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  組卷：6引用：3難度：0.9

  解析